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The Confident Communicator Blog
Free tools and resources to help small businesses and non-profits clarify their message and market like the pros.


Capacity-Building Grants for Winnipeg Non-Profits (2025)
Looking for capacity-building grants in Winnipeg? This comprehensive guide lists local and national funding opportunities to help your non-p

Buffy Davey
Jan 302 min read


The Shoe Pile Theory of Work (And Why We All Need Tangible Wins)
Ever dream of a job where you can see your progress? The shoe pile theory explains why we crave tangible wins in an intangible world.

Buffy Davey
Jan 223 min read
![The Secret to Going Viral (And Why You Might Not Want To) [Part 2]](https://static.wixstatic.com/media/838f47_6637ad065a68422a821e07b59e705e29~mv2.png/v1/fill/w_333,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/838f47_6637ad065a68422a821e07b59e705e29~mv2.webp)
![The Secret to Going Viral (And Why You Might Not Want To) [Part 2]](https://static.wixstatic.com/media/838f47_6637ad065a68422a821e07b59e705e29~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_avif,quality_auto/838f47_6637ad065a68422a821e07b59e705e29~mv2.webp)
The Secret to Going Viral (And Why You Might Not Want To) [Part 2]
In Part 1 of this post, I broke down the secret to going viral. Now, I'm going to tell you why you might not always want to. Really. The...

Buffy Davey
Dec 22, 20247 min read
![The Secret to Going Viral (And Why You Might Not Want To) [Part 1]](https://static.wixstatic.com/media/838f47_de5c2647396146049021822d5dc27add~mv2.png/v1/fill/w_333,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/838f47_de5c2647396146049021822d5dc27add~mv2.webp)
![The Secret to Going Viral (And Why You Might Not Want To) [Part 1]](https://static.wixstatic.com/media/838f47_de5c2647396146049021822d5dc27add~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_avif,quality_auto/838f47_de5c2647396146049021822d5dc27add~mv2.webp)
The Secret to Going Viral (And Why You Might Not Want To) [Part 1]
We know what makes posts go viral. And yes, it will absolutely work for your organization--you just might not want it to.

Buffy Davey
Dec 17, 20246 min read


Why Email is Still Queen: Nurturing Your Most Valuable Audience
If you are self-employed, or in the small business/non-profit world, chances are you are significantly undervaluing your most powerful...

Buffy Davey
Nov 8, 20245 min read


Why Copying Big Brands Isn’t Working for Your Small Business
Are you following influential brands for inspiration? Looking closer to home provides better guidance for small businesses and non-profits

Buffy Davey
Oct 31, 20243 min read


Not Making Sales on Social Media? You're Not Alone.
Social selling is apparently on the rise—but is that the whole story? How small businesses and non-profits can make their social get results

Buffy Davey
Oct 24, 20243 min read
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